October 2011
Intermediate to advanced
368 pages
9h 3m
English
book
Securing the Clicks Network Security in the Age of Social Media
by Gary Bahadur, Jason Inasi, Alex de Carvalho
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Case Study: The Budgetary Challenge
In February 2011, MerchantCircle’s quarterly Merchant Confidence Index survey1 found that local merchants are moving to online marketing with sites like Facebook and Twitter to expand marketing capabilities, but they have not fully committed to significant marketing budgets. One of the major reasons is cost. Of 8,500 small and local business owners surveyed, many are still leery of using newer marketing techniques such as mobile marketing and group buying with sites such as Groupon that market their products at a steep discounted.
1 Social media continues to gain traction in marketing strategies, Lawn and Landscape Magazine (February 22, 2011), http://www.lawnandlandscape.com/ll-022211-Social-media-marketing-strategy.aspx ...
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