Competitive Analysis

How can you find out what your competitors are saying about you? The comprehensive audit process developed throughout this book will address the accounts, platforms, and resources allocated companywide to your social media initiatives. Before joining the conversation online, however, monitoring what consumers, competitors, regulators, and potential leads are saying is vitally important. Your organization already has technologies in place (hopefully!) to track attacks and log activities of the bad guys. Now, you need similar capabilities and tools for monitoring and measuring the social media space.

By tracking your reputation and online sentiment, you are in a better position to shape your brand equity actively in the social ...

Get Securing the Clicks Network Security in the Age of Social Media now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.