October 2011
Intermediate to advanced
368 pages
9h 3m
English
Facebook surpassed Google, Yahoo!, and Microsoft in user engagement in 2010 with users spending 12.7 percent of their time on Facebook. Facebook also accounted for 10 percent of all U.S. page views in 2010 according to comScore’s “2010 U.S. Digital Year in Review” study.1 This explosive growth in social media usage illustrates the tangible shift into the social engagement era.
1The 2010 U.S. Digital Year in Review, comScore (February 7, 2010), http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review.
Today, the mobile device that you use to update your social platforms can also communicate with your car, home, vending machines, and a host of other connected ...
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