The Assessment Process

The first step toward implementing a strategic social media security practice includes mapping out the current environment to understand the immediate, medium, and long-term implications of engaging communities online. Once initiated, the organization’s involvement with the communities they develop online changes through time, with varying risks and challenges along the way. To prepare for the journey, the organization must conduct an audit of sorts, or rather, what we call a social media assessment process.

The process we have defined will seem familiar to anyone who has conducted a security audit or performed a security assessment. The book will progress through the following steps:

1. Strategy analysis Define what social ...

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