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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 1

Starting from Scratch

IN THIS CHAPTER

check Recognizing when the time is right

check Understanding the different types of online businesses

check Gathering your thoughts and getting started

It’s sometimes difficult to remember a time when we didn’t have instant online access to almost anything desired, from finding a phone number for a new business (no phone book necessary!) to buying a hard-to-find bottle of your favorite wine (even if it’s located in a vineyard across the country!). The Internet has replaced or supplemented trips to the library, grocery store, travel agency, utilities company, the video store … the list is almost endless. You name it; there’s little you cannot find or buy online. Behind each of these unique and convenient online retailers are entrepreneurs that started out just like you — with a good idea for an online business and the motivation to turn it into a reality.

Of course, it doesn’t hurt that everyone from consumers to investors now recognizes the legitimacy of online businesses. It was once considered risky to shop online. But an Internet-based business model has proven to be a worthwhile investment time and time again, with the same potential risks and ...

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