Chapter 1
What’s in a (Domain) Name?
IN THIS CHAPTER
Finding your web name
Following the rules of registration
Expanding the limited nature of domain name options
In the offline world, the mantra of success for business is “Location, location, location!” It’s not much different for your online business. Rather than use a numerical address on a building, though, you now use a virtual address or domain name. Usually, your online address includes your company’s name or initials or some other derivation. Whereas your traditional business address was once listed in the Yellow Pages, your online address is now listed with search engines.
As you might guess, securing the best possible domain name is an important piece of your overall online strategy. The name you select can provide an indication of what your company does, give a hint of your brand personality, and potentially influence how easily customers can find you.
How do you get the perfect name to drive customers to your online place of business? Not to worry: After using the information in this chapter, you’ll find that choosing and registering your address is only a few clicks away.
Choosing Your Online Identity
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