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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 2

Building Business via Social Commerce

IN THIS CHAPTER

check Connecting: The (virtual) reality of social commerce

check Getting ready for your close-up with video

check Selling through social

check Gathering, sharing, and making a profit in communities

Social networking and online communities continue to fuel opportunities in online niche markets. These social media platforms are no longer “only” another advertising channel for your online business. The surrounding niche opportunities that have sprouted up as a result of those first fertile sites have also proved lucrative, launching interesting new business models.

If you’re naturally a social butterfly, or have already honed your offline networking skills, you may be surprised to discover how easy it is to transition those same attributes to a blooming social commerce endeavor. In this chapter, we introduce you to the most popular social networks and take a look at some of the moneymaking trends that have emerged from these platforms.

Setting the Virtual Stage for Success

It helps to understand the economics behind some of the biggest platforms, ...

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