January 2017
Beginner
912 pages
23h 47m
English
Content preview from Starting an Online Business All-in-One For Dummies, 5th Edition
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Chapter 1
Mapping the Digital Buyer’s Journey
IN THIS CHAPTER
Defining the stages from browser to buyer
Picking apart the modern sales funnel
Fine-tuning the online buying process for a smooth ride
Information is power. There’s little debate that a well-educated buyer is a smart buyer, and the Internet has truly empowered today’s consumer online and off. Analysts estimate that as much as 70 percent of business to business (B2B) buyers have already made or narrowed their decision to buy before seeking late-stage sales assistance from your business. For business to consumer (B2C) buyers, that number jumps to as much as 90 percent! Of course, this difference in buyer behavior isn’t too surprising. A B2C purchase is often less complicated (buyers simply complete the online check-out process) compared to a B2B purchase (which might require actively engaging a salesperson to complete the sale). It’s more important than ever before for online businesses to understand where and when buyers are getting information and how that influences their final buying decisions.
In this chapter, we walk you through the stages typical online buyers go through when making a purchasing decision, how they ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.