THE ALLIANCE
46
build into buildings and bridges— they allow the re-
lationship to bend as needed, rather than rupturing
under the strain of trying to maintain a fi xed con-
fi guration. Deina King, a global strategic accounts
manager (and a top overall salesperson) at LinkedIn,
illustrates the retention power of the framework. She’s
been at LinkedIn for more than fi ve years. She told
us, “I probably won’t keep doing my current job for
another fi ve years— the current of transformation is so
strong at LinkedIn, I’m sure I’ll be pulled into a new
challenge. In the future, I would like to make a move.
I’d love to be able to stay at the company, and I’ve told
my managers that.” Not only has the company been
able to build a high degree of trust wi ...