THE ALLIANCE
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an employee brings information back to the company,
he may need to make it anonymous (“I heard from a
friend” instead of “I heard from John Doe, director of
product at . . . ”) or change certain details to protect
confi dentiality.
Finally, to make sure this information gets back to
the company, establish a “push” process for funneling
tips or information from employees back to the man-
agement team. In other words, a little- visited intranet
(or worse, an employee’s paper notebook) shouldn’t
be the sole repository of insights. Knowledge isn’t
valuable unless shared. Every Monday, Reid’s venture
capital fi rm, Greylock Partners, distributes a list of all
the external people each partner is scheduled to meet
with that week.