
THE ALLIANCE
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the industry over their careers. To these distinguished
alumni, LinkedIn extends special invitations to events
on campus, such as judging hackathons or attending
fi reside chats between Reid and outside guests such
as Facebook’s Sheryl Sandberg and WordPress creator
Matt Mullenweg.
Together, these corporate alumni programs impose
little incremental cost on LinkedIn. As noted, much
of the content is repurposed from existing initiatives,
and the few out- of- pocket costs like gifts for candidate
referrals or network intelligence are minimal in com-
parison with alternatives like paying recruiting fees or
hiring consultants an