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Building Alignment in a Tour of Duty
and quirkiness into everything we do. So we’ll often
ask, ‘What was a recent costume you wore?’ And
the point isn’t that if you haven’t worn a costume in
the last four weeks, you’re not getting hired. It’s more
to judge the reaction to that question. Are you some-
body who takes yourself very seriously? If so, that’s a
warning sign to us. We want people to take their work
seriously but not themselves.”
4
Sometimes strengthening alignment will involve
refi nement or compromise. Remember, very few em-
ployees will have all of their core aspirations and values
addressed by the company’s purpose. For example,
LinkedIn CEO Jeff Weiner is passionate about US
education policy and serves on the DonorsChoose