The Alliance

171

Appendix C

Getting Started at

Your Company

During the writing of this book, we encountered nu-

merous topics that we found fascinating, but that we

simply couldn’t fi t into this book. For example, while

we dealt with social media in the context of setting

policies around network intelligence, we really wanted

the opportunity to explore the topic in greater detail.

We also found that when we shared drafts of the

book with the great managers we know, these man-

agers came up with insightful questions and practi-

cal concerns that helped improve our arguments and

advice. Now that the book is available to the public,

we expect you, the reader, to add to this collection of

questions and improvements. Perhaps your industry

has unique dynami ...