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The Alliance
book

The Alliance

by Reid Hoffman, Ben Casnocha, Chris Yeh
July 2014
Intermediate to advanced
224 pages
3h 6m
English
Harvard Business Review Press
Content preview from The Alliance
THE ALLIANCE
62
articulate what the company stands for. The core for
any company is its mission. Unlike the tactical “Mis-
sion: Impossible” assignments we discussed when de-
ning the tour of duty framework, company “mission
statement” missions are guiding principles and goals.
Great companies have specifi c missions that differ from
those of their competitors.
Saying that your company builds great products and
meets the needs of its customers is essentially mean-
ingless because those aspirations could and should
apply to any company. These are results, not purposes!
Which specifi c needs? Which specifi c customers?
FIGURE 3- 3
Foundational ...
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Publisher Resources

ISBN: 9781625275790