December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CONTENTS
CHAPTER 1: A BRIEF HISTORY OF TIME IN THE APP STORE
Novel Uses of the Touch Screen
Simplicity Succeeds While Complexity Fails
The Slow March Toward Complex Apps
How Niches Have Changed from the Early App Store
CHAPTER 2: SETTING YOUR GOALS, COSTS, AND EXPECTATIONS
Confronting the “Hero Inventor” Syndrome
Benefitting by Doing It Yourself
Avoiding the Pitfalls of Going It Alone
Considering Your Fundamental Costs
Factoring in UI/UX for Game/App Design
Considering Your Optional Costs
Localization for Foreign Markets
Public Relations and Marketing
The App Store as a Crowded Zoo
CHAPTER 3: RESEARCHING THE APP STORE MARKET
Examining the Numbers and Trends
Making Decisions Based on Research
Opportunity Size: Is There a Hole in the Market?
Exploring the iPhone Hall of Fame
Learning from Other People's Mistakes
Learning from Other People's Complaints
Borrowing Style and Functionality from Mainstream Applications/Games (the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.