December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CREATING FOR A MULTITASKING WORLD
Because people are drawn in a million different directions per day, more and more they're turning to their smartphone as a solution for organization as well as entertainment. Everything from calls and conferences, notifications, schedules, reports, directions, references, and, of course, leisure for those few minutes of relief can all be achieved from the smartphone or, while at work, your computer.
Paper and pen are mostly a thing of the past. Because instant communication, knowledge, and gratification have so penetrated our daily lives, people are learning to spend only moments on one thing at a time, and constantly shifting focus. This short amount of attention is likely the small window you'll have for capturing their interest and holding them there. You learn more about this opportunity later in this chapter in the section, “The Half-Second Window.” For now, let's take a glimpse into what is happening in the brain when you are multitasking, and the effects of multitasking on your ability to focus so that you can better take advantage of the small time you're allotted.
Understanding the Effects of Multitasking on the Brain
According to research published on the Proceedings of the National Academy of Sciences (PNAS) in 2009 about cognitive control in media multitaskers, participants who (after a series of questions) were pegged “heavy multitaskers” had more trouble focusing and shutting out irrelevant information, in addition to being less efficient ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.