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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

SUMMARY

In this chapter, you learned several valuable techniques for promoting your app from within and without via social networking. You learned about in-app social networks such as Game Center, OpenFeint, and Facebook. You learned which cues to borrow from Facebook, and how to adapt others to work for your app, such as incentivizing friends without being overbearing. You learned how to reward users via virtual gifts, free stuff like discounts, and the importance of a community as a reward for loyalty. And you learned how to use metrics and split testing to improve user engagement and drive long-term retention.

You saw examples of how to implement Facebook Connect and Apple's iOS 5 changes to Twitter integration. You also learned how to maximize other viral channels, such as with Facebook Fan Pages, Twitter feeds, and YouTube videos.

In Chapter 11, you learn how to handle post-release feedback, and plan for future updates and content to keep your revenue streams flowing.

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Publisher Resources

ISBN: 9781118221129Purchase book