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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

SUMMARY

In the last three chapters, you've learned about the risks, rewards, and ways to create an app using most of the main revenue models, including the current top-grossing freemium model.

The central point to remember is this: Monetize your app regardless of its main revenue model or initial price to utilize sensible in-app purchases if possible. Unless you're one of the few developers who are supporting a larger other-platform business, app, or brand, figure out ways to monetize it, sustain its position, and drive traffic to it using smaller apps and some of the social networking tips provided in Chapter 10.

Chapter 9 dives into some of the ways Apple has been successful with its approach to everything from intuitive user experience to customer support, app polish, and more.

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Publisher Resources

ISBN: 9781118221129Purchase book