December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple Development
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SUMMARY
In the last three chapters, you've learned about the risks, rewards, and ways to create an app using most of the main revenue models, including the current top-grossing freemium model.
The central point to remember is this: Monetize your app regardless of its main revenue model or initial price to utilize sensible in-app purchases if possible. Unless you're one of the few developers who are supporting a larger other-platform business, app, or brand, figure out ways to monetize it, sustain its position, and drive traffic to it using smaller apps and some of the social networking tips provided in Chapter 10.
Chapter 9 dives into some of the ways Apple has been successful with its approach to everything from intuitive user experience to customer support, app polish, and more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.