December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
HOW THIS BOOK IS STRUCTURED
Though this book was designed to be read sequentially straight through — especially for the new developer or publisher — each chapter by itself covers a complete aspect of development. So, by all means, you should feel free to skip around as desired, depending on your current interests and stage of development.
If you're either an experienced developer with an existing team, or already at some stage of development on an app, you may still find it useful to browse through some of the chapters you already feel comfortable with, to find potential additional tips and advice that may make development more efficient for your team.
Following are the topics covered in this book (in order of presentation):
- Chapter 1 provides an overview of where the App Store currently is with regard to trends and business models.
- Chapter 2 provides outsourcing information and expectations for costs.
- Chapters 3 and 4 go in-depth into methods of competitive research and managing customer expectations.
- Chapter 5 is all about the stages of development, as well as useful production and project-management strategies.
- Chapter 6 is an expectation checklist of sorts for things you should pay attention to in order to maximize user engagement once you're ready to begin.
- Chapters 7 and 8 go in-depth into the business models of free, “freemium,” and premium apps, providing tips for lite versions, ads, and much more.
- Chapter 9 covers some of the useful approaches and guidelines Apple has ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.