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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

SUMMARY

In this chapter, you learned about key features of most of the main business models being used in the App Store, including the one that currently has the most momentum: freemium. In addition, you learned how important it is to engage a user within the limited window in their multitasking lives, and incentivize them to keep them returning (retention). Finally, you learned techniques for how to utilize metaphors in order to better support your game's theme and your overall brand.

Chapter 7 covers key app vocabulary, and delves into the process of creating both free and freemium apps, including ad support, lite versions, and much more.

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Publisher Resources

ISBN: 9781118221129Purchase book