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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox
Content preview from The Art of the App Store: The Business of Apple Development

WHO THIS BOOK IS FOR

Because the App Store houses dozens of categories and hundreds of new apps each day, the big question (especially for new or up-and-coming developers or publishers) is how can I ensure my apps stand out from the competition and make a profit? Consider this book a handy guide for finding the answer to that question.

You do not need a Harvard MBA to read this book — far from it, in fact. Although this book is filled with statistics and some curves, they are all easily explained. Business models are about pricing, marketing, and positioning your app within its niche, something everyone will have some familiarity with. Whether you are a developer, publisher, or entrepreneur trying your hand at iOS development, this book will teach you the ins and outs of ensuring that your app has the best chance at sitting at the top of your niche.

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Publisher Resources

ISBN: 9781118221129Purchase book