January 2007
Intermediate to advanced
760 pages
23h 12m
English
MERRELYN EMERY AND TOM DEVANE
The reasonable man adapts himself to the world;
The unreasonable one persists in trying to adapt the world to himself.
Therefore, all progress depends on the unreasonable man.
—George Bernard Shaw

Microsoft management wanted their newly formed product unit to accomplish three major objectives by the end of their planning retreat. They wanted:
• A strong, targeted strategic direction for their selected niche market,
• All members of the division to understand the key business, and
• Solid action plans that its members would be committed to implementing.
The strategic foundation ...
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