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MERRELYN EMERY AND TOM DEVANE
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The reasonable man adapts himself to the world;
The unreasonable one persists in trying to adapt the world to himself.
Therefore, all progress depends on the unreasonable man.
—George Bernard Shaw
Real-Life Story
Microsoft management wanted their newly formed product unit to accomplish three major objectives by the end of their planning retreat. They wanted:
• A strong, targeted strategic direction for their selected niche market,
• All members of the division to understand the key business, and
• Solid action plans that its members would be committed to implementing.
The strategic foundation ...
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