Introduction and Essential Fundamentals
What we do not understand we do not possess.
—Goethe
Effective, sustainable change can be elusive, particularly if its core principles are not grasped and actively applied. Change efforts are often like the little girl in the nursery rhyme, who, “when she was good, she was very, very good, and when she was bad, she was horrid.” There’s often no middle ground when it comes to describing the success of a change effort. Consider the following two cases:
Case 1: A Major Pharmaceutical Manufacturer
The CEO of a major pharmaceutical manufacturer in New Jersey sat quietly in his office, wondering what had gone wrong. After eight months of intensive efforts to improve product quality and reduce production cycle ...
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