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The Change Handbook, 2nd Edition
book

The Change Handbook, 2nd Edition

by Peggy Holman, Tom Devane, Steven Cady
January 2007
Intermediate to advanced
760 pages
23h 12m
English
Berrett-Koehler Publishers
Content preview from The Change Handbook, 2nd Edition

Introduction and Essential Fundamentals

What we do not understand we do not possess.

—Goethe

Effective, sustainable change can be elusive, particularly if its core principles are not grasped and actively applied. Change efforts are often like the little girl in the nursery rhyme, who, “when she was good, she was very, very good, and when she was bad, she was horrid.” There’s often no middle ground when it comes to describing the success of a change effort. Consider the following two cases:

Case 1: A Major Pharmaceutical Manufacturer

The CEO of a major pharmaceutical manufacturer in New Jersey sat quietly in his office, wondering what had gone wrong. After eight months of intensive efforts to improve product quality and reduce production cycle ...

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Publisher Resources

ISBN: 9781523088126