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The Change Handbook, 2nd Edition
book

The Change Handbook, 2nd Edition

by Peggy Holman, Tom Devane, Steven Cady
January 2007
Intermediate to advanced
760 pages
23h 12m
English
Berrett-Koehler Publishers
Content preview from The Change Handbook, 2nd Edition

67

TOM DEVANE

High-Leverage Ideas and Actions You Can Use to Shape the Future

History will be kind to me for I intend to write it.

—Winston Churchill

An organization or community that constantly scans the external environment and subsequently reacts to changes in it is exercising passive adaptation. For example, an electronics firm introduces a new product in reaction to a competitor’s recent launch, or an inner-city group organizes protests in response to funding cuts for local city parks.

The concept of active adaptation, however, is quite different. It espouses that not only should an organization or community react to changes in its surroundings, but it should also be proactive in exerting influence on its external environment. For instance, ...

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Publisher Resources

ISBN: 9781523088126