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JAMES HAUDAN AND CHRISTY CONTARDI STONE
The Learning Map Approach
If a picture is worth a thousand words, a metaphor is worth a thousand pictures.
—Author Unknown
PepsiCo and the Revolution on Beverage Street
Imagine you are a route driver for PepsiCo’s North American team. The company employs approximately 35,000 people, the vast majority of whom are route drivers—just like you. Everyone in your region receives an invitation to the annual company-sponsored town hall meeting. What runs through your head? You probably think, “Why is management doing this? It is a waste of time. I have work to do. Can’t I just do my job?”
The day arrives and ...
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