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The Change Handbook, 2nd Edition
book

The Change Handbook, 2nd Edition

by Peggy Holman, Tom Devane, Steven Cady
January 2007
Intermediate to advanced
760 pages
23h 12m
English
Berrett-Koehler Publishers
Content preview from The Change Handbook, 2nd Edition

64

JAMES HAUDAN AND CHRISTY CONTARDI STONE

The Learning Map Approach

If a picture is worth a thousand words, a metaphor is worth a thousand pictures.

—Author Unknown

PepsiCo and the Revolution on Beverage Street

Images

Imagine you are a route driver for PepsiCo’s North American team. The company employs approximately 35,000 people, the vast majority of whom are route drivers—just like you. Everyone in your region receives an invitation to the annual company-sponsored town hall meeting. What runs through your head? You probably think, “Why is management doing this? It is a waste of time. I have work to do. Can’t I just do my job?”

The day arrives and ...

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Publisher Resources

ISBN: 9781523088126