January 2007
Intermediate to advanced
760 pages
23h 12m
English
PATRICE MURPHY, CELIA KIRWAN, AND RONALD ASHKENAS
All life is an experiment.
—Ralph Waldo Emerson

In 2002, Avery Dennison’s CEO, Philip Neal, and the company’s president, Dean Scarborough, were searching for new ways to accelerate organizational growth. With revenues of just over $4 billion and more than 20,000 employees around the world, this maker of adhesive materials enjoyed enviable profitability levels, but had grown less than 10 percent over the past two years. Plus, the company’s pipeline of new initiatives was mainly long-term, with payoffs at least two to three years out.
Neal ...
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