The Leadership Book, 2nd Edition

The Leadership Book, 2nd Edition

by Mark Anderson
Released July 2013
Publisher(s): FT Publishing International
ISBN: 9780273776734

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Book description


The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use.  Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for.
The areas covered include: Leading your strategy, defining and managing your team, managing change and innovation, understanding the market, resolving conflict and communicating your vision. The Leadership Book  offers fast effective solutions to pressing business challenges

Table of contents

  1. Title Page
  2. Contents
  3. Dedication
  4. About the author
  5. Acknowledgements
  6. Introduction to the second edition: what’s new?
  7. Introduction to the first edition
  8. The Leadership7
  9. Part 1 Your leadership self
    1. First days in the job
    2. Demeanour: setting the tone
    3. Leadership principles
    4. Trusting your instincts
    5. Focusing on what matters
    6. Managing meetings
    7. Time management
    8. You and your boss
  10. Part 2 Vision and strategy: the leadership mantra
    1. Setting and selling a vision
    2. Leading strategy
    3. Leadership priorities
  11. Part 3 Your leadership team
    1. Forming your leadership team
    2. Leading your leadership team
    3. 121s
    4. Your team is more skilled than you
  12. Part 4 Leading change
    1. The change imperative
    2. Managing change
    3. Resistance to change
    4. Credibility from repetition
  13. Part 5 Leading your team: performance excellence
    1. Process: making the right things happen at the right time
    2. Team meetings
    3. People performance management
    4. Interpersonal conflict
    5. The difficult interview
    6. Objectives and incentives
  14. Part 6 Leading internationally
    1. International leadership culture
    2. International strategy
    3. International prioritisation
    4. Team members in other countries
  15. Part 7 Leading efficiency: reducing cost
    1. Understanding cost
    2. Managing costs
    3. Supplier strategies
  16. Part 8 Sales: customers leading you
    1. The importance of the customer
    2. The customer journey 1: customer experience
    3. The customer journey 2: technology journey
    4. Sell! Sell! Sell!
  17. Part 9 Marketing: leading the market
    1. Marketing is everyone
    2. Branding and organisational identity
    3. Communications: getting the message over
  18. Part 10 Leading digital innovation
    1. Digital transformations
    2. Leading digital product development
    3. Digital skills revolution
  19. Part 11 Learning: leadership development
    1. The knowledge premium
    2. Awaydays
    3. Seeking feedback
  20. Index
  21. Imprint

Product information

  • Title: The Leadership Book, 2nd Edition
  • Author(s): Mark Anderson
  • Release date: July 2013
  • Publisher(s): FT Publishing International
  • ISBN: 9780273776734