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The Leadership Book, 2nd Edition by Mark Anderson

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Sell! Sell! Sell!

Selling is an organisation’s life-blood. By focusing on ‘Sell! Sell! Sell!’ you show that selling is part of everyone’s role.

Frequency – forever.

Key participants – everyone.

Leadership rating *****

Objective

It is all too easy to think that ‘sales’ belongs to the ‘sales department’, that anyone who does not have ‘sales’ in their job title or job description is not ‘in’ sales. This kind of compartmentalised view allows people to distance themselves from sales issues, especially if sales are not at the level the organisation is seeking.

You have a straightforward task – you think and believe in ‘Sell! Sell! Sell!’ and need your team to realise that:

  • without sales the business is nothing;
  • the whole team or organisation ...

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