July 2013
Intermediate to advanced
312 pages
5h 28m
English
Content preview from The Leadership Book, 2nd Edition
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Part eight
Sales: customers leading you
Leadership is really tough – there’s always so much to think about, so many issues to balance, so many challenges to doing the right thing. However much is planned, there will always be the unexpected. But what you can always be certain about is that your business depends on your customers – without them there is no business for you to think about.
Your role as leader is to ensure that your team does not regard customers as a group ‘out there’, individuals or entities that they sell ‘to’. Your big task is to bring customers on the inside – to create a business culture whose very nature and whose every decision is informed by the perspective of what the customer wants.
This is not about ‘knowing the ...
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