July 2013
Intermediate to advanced
312 pages
5h 28m
English
Content preview from The Leadership Book, 2nd Edition
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Marketing is everyone
‘Marketing’ is not a department. Everyone in an organisation is a marketeer and says something about their organisation.
Frequency – forever.
Key participants – everyone.
Leadership rating *****
Objective
How often do you feel infuriated by a service experience that does not match the fine (fancy) words of a corporate advertising campaign? By the hotel chain that promises a superior experience tailored to business needs, which turns out to be delivered by surly, ill-informed colleagues? By the frequent flyer service that offers the exclusivity of lounges, but in fact delivers to a singularly non-exclusive large number of travellers? By the plumbing service that offers rapid response, only to be executed by technicians ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.