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RG

IN CONTEXT

APPROACH

Attribution theory

BEFORE

1958 Austrian psychologist Fritz Heider investigates the attribution process, or how people judge the factors that influence a situation.

1965 American psychologists Edward E. Jones and Keith Davis argue that the goal of attribution is to discover how behavior and intention reveal a person’s basic nature.

AFTER

1971 US sociologist William J. Ryan coins the phrase' “victim blaming,” exposing how it is used to justify racism and social injustice.

1975 American psychologists Zick Rubin and Letitia Peplau find that firm believers in a “Just World” tend to be more authoritarian, more religious, and more admiring ...

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