Quality Function Deployment
Abstract
Innovation-based companies may focus on pushing a technology into the marketplace by a group that includes everyone from those who design this product to those who produce it, and to those who distribute it in the market. This they do as a matter of their pride, just because they developed it, and without truly understanding whether the customer needs it or not. This chapter discusses the need for analyzing and understanding what exactly it is the customer wants, before going in for production. The step-by-step construction of the House of Quality, the chief component of QFD, is illustrated.
Keywords
Quality function deployment; Customer specifications; Product planning matrix; House of quality; ...
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