7. Keep Giving Feedback

The failure to give appropriate and timely feedback is the most extreme cruelty that we can inflict on any human being.

—Charles Coonradt, management consultant

Human beings crave feedback. Try ignoring any 3-year-old. At first, he will ask for positive attention, but if he is continually ignored, soon you will hear a loud crash or cry, because any feedback, even negative feedback, is better than no feedback.

Some people think that principle only applies to children. But it applies even more to adults. The cruelest form of punishment in prison is solitary confinement. Most prisoners will do anything—even temporarily improve their behavior—to avoid being in a situation with little or no feedback.

You may have briefly experienced ...

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