83. Lead by Selling
Everyone lives by selling something.
—Robert Louis Stevenson
Dan Kennedy is a local marketing expert who has done a lot of direct sales in his lifetime. He has made the observation that the most successful doctors, lawyers, teachers, and business people that he works with invariably have some sales background.
Scott recalls: I was wondering why I’ve never had a problem in enrolling people in projects. It’s just been very easy for me, always. And when I heard Dan Kennedy’s observation, I thought, You know, he’s right! Before I had had some direct sales experience, I was very poor at enrolling people in projects and ideas. Afterward, ...
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