Website
One of the first things you will want to do to get people playing your game is to make it findable not only on Facebook, but also through search engines. If you have multiple games, this is also a good way to show off all your content at once. Creating a website is not very difficult these days (compared to the energy that goes into creating a full-fledged game), and there are a lot of tools out there to make this as simple as possible. The most difficult decision is probably the first one: how you want to handle your content. The decision basically comes down to how much you yourself want to manage. You may find that you want a content management system (CMS) that can manage your content, or may find that a CMS is too much for your content ...
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