
ISBN: 978-1-4665-6578-4
9 781466 565784
90000
www.auerbach-publications.com
K16118
www.crcpress.com
Business & Management
“The chapters in this volume offer useful case studies, technical roadmaps,
lessons learned, and a few prescriptions to ‘do this, avoid that.’”
—From the Foreword by Joe LaCugna, PhD, Enterprise Analytics and
Business Intelligence, Starbucks Coffee Company
With the growing barrage of “big data,” it becomes vitally important for
organizations to make sense of this data and information in a timely and
effective way. That’s where analytics come into play. Research shows that
organizations that use business analytics to guide their decision ...