April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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Competitors, Intelligence, and Big Data • 113
the security complication. In a number of ways, rms in this category will
oen have the greatest potential upside from a big data approach.
SPF 5 includes industries in which rms see little benet from knowl-
edge development and little threat from competitive intelligence. Knowledge
assets have relatively little value for either the potential developer or for
competitors. Again, there are certainly exceptions and there may be
important knowledge, but it is likely to be highly tacit and individual, hard
to share or transfer, and therefore of little use in KM or CI systems.
In our research, we grouped industries into this category that held mar-
ket capitalizations worth less than their physical as ...
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