April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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226 • Big Data and Business Analytics
3. Personal interest—Similar to the global impact but more focused on
local impact in their area; therefore the impact of the causes will tend
to be something more visible, such as a local monument, theater,
school, park, or playground. Supporters of arts and museums can
easily be spotted on social media by identifying their interests.
4. Duty—ese are typically faith- based givers; generally they will give to
religious organizations but also others. e fact that they have given
to religious organizations tends to be the rst indicator, and out of duty
they will also give to a range of other causes
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