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Foreword
Joe LaCugna, PhD
Enterprise Analytics and Business Intelligence
Starbucks Coffee Company
e promise and potential of big data and smart analysis are realized in
better decisions and stronger business results. But good ideas rarely imple-
ment themselves, and oen the heavy hand of history means that bad
practices and outdated processes tend to persist. Even in organizations
that pride themselves on having a vibrant marketplace of ideas, converting
data and insights into better business outcomes is a pressing and strategic
challenge for senior executives.
How does an organization move from being data-rich to insight-rich—
and capable of ...