Big Data and Business Analytics

108  •  Big Data and Business Analytics

knowledge protection (or not) (Erickson & Rothberg 2012, Rothberg &

Erickson 2005). ese conclusions come from analysis of 2,000 rms and

ve years of nancial results combined with data on competitive intel-

ligence activity gathered from a proprietary benchmarking survey con-

ducted by a leading CI consultancy, Fuld & Company. We also conducted

a series of in- depth interviews with KM and CI practitioners from a vari-

ety of elds. If one begins with an assumption that interest in big data

may be related to interest in knowledge management, it’s a short step to

a connection between our framework and some preliminary guidelines

for assessing how to pursue big data. If we do see reasons for divergence