April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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122 • Big Data and Business Analytics
Perhaps the most transformative aspect of an analytics architecture
that incorporates a data lake is that users do not need to have the possible
answers in mind when they ask questions. Instead, they can “let the data
talk to them.” e ability to make complex inquiries, easily switching in
and out any number of variables, allows users to look for patterns and
then follow them wherever they may lead. is is particularly important
in predictive analytics, when people may not know exactly what they are
looking for.
e Booz Allen– Mercy team adopted several of these techniques, though
their task was simplied ...
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