
43
3
Frontiers of Big Data Business Analytics:
Patterns and Cases in Online Marketing
Daqing Zhao
CONTENTS
Introduction ..................................................................................................... 44
Big Data Analytics ............................................................................................45
ings Computers Are Good At ............................................................... 46
Computers Can’t Do Everything .............................................................. 48
Traditional Business Intelligence and Big Data .......................................49
Models Have to Be Designed by People ................................................... ...