April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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264 • Big Data and Business Analytics
language system is that it has the simplicity of templates but also includes
the component of knowledge representation for richer reasoning that basic
template systems cannot provide. In contrast to quantitative data input,
qualitative natural language data input is a particularly dicult area for
computation since most qualitative descriptions are rich with adjectives
and nuanced language. Today, the most aggressive eorts to develop sys-
tems that can understand qualitative viewpoints are the social mining NLP
systems that attempt to understand user sentiment or market opinion.
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