
Innovation Patterns and Big Data • 141
Primary option 1: Find an alternative way to order the food that oers
the following: provides or enhances list of items, does not cause labor,
technology, or error costs.
• Have a call center take orders, thus one person can scale to cover
up to 5 stores during busy times and up to 10 stores during slower
times. McDonalds currently uses call centers in Colorado Springs,
Colorado, to perform this activity.
Primary option 2: Find an alternative way to obtain the list of items that
does not require the order food activity.
• Allow for orders online or mobile apps (push labor and technology
costs to user).