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Big Data and Business Analytics
book

Big Data and Business Analytics

by Jay Liebowitz
April 2016
Beginner to intermediate
304 pages
8h 54m
English
Auerbach Publications
Content preview from Big Data and Business Analytics
69
4
The Intrinsic Value of Data
Omer Trajman
INTRODUCTION
Over the past few years, the business world has become increasingly
focused on data. e collection, storage, processing, analysis, and deploy-
ment of data are taking over larger fractions of IT budgets. Businesses in
every industry are launching big data initiatives. is trend is a result of
the success of numerous organizations that over the past 10 years have
used the data they collect to drive their business. e result is organiza-
tions that operate more eciently and that have gained a defensible advan-
tage over their competitors. e success of these organizations’ use of data
leads us ...
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Publisher Resources

ISBN: 9781466565791