
Finding Big Value in Big Data • 97
Faster Execution, Greater Efficiency
ese kinds of results and nancial advantages are happening thanks to
in- database technologies. is technique uses a massively parallel pro-
cessing database architecture for faster execution of key data management
and analytic development and deployment tasks. e analytical algo-
rithms move closer to the data by running inside the database as native
routines to avoid time- consuming data movement and conversion. is
HPA architecture provides several advantages by helping to
• Ensure data governance—In- database analytical processing can
reduce or even eliminate the need to ...