April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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84 • Big Data and Business Analytics
CONCLUSION
Data, particularly incidental data, has potential value (and actual cost)
when it is collected and stored. In most organizations the bulk of this
potential value is never realized while the cost of storage is captured in the
form of capital and operational expenditures. Indeed most organizations
look at data as a commodity where every byte has the same cost and value
as every other byte on the same tier of storage on which it resides. In other
organizations such as Acxiom, data has concrete value because it is sold.
e market demand for a given byte of data dictates its potential value
over ti ...
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