April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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Using Big Data and Analytics to Unlock Generosity • 221
volunteer than to give monthly; it may show that event- related fundrais-
ing (such as related to a marathon) is actually most popular among the
40–55 year olds from a specic social class as opposed to being popular
with the younger, tter demographic.
If we take a moment to reect on the goal of unlocking generosity by
establishing common beliefs and values as well as being considerate, it
should become apparent that by simply adding this data, a charity can
identify key characteristics of an individual that resonate with specic
opportunities to be generous.
However, much of this is st
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