April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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168 • Big Data and Business Analytics
e proles of these dierent groups are as follows:
• Civilians—Generalist users with no specialized data skills.
Primarily looking for static (or very lightly “pivotable” numbers in
easy- to- consume formats (e.g., prepopulated templates or reports).
May use the data on a regular (e.g., weekly) basis, but needs stay
fairly constant.
• Merchant Class—More sophisticated users for whom data/ analysis
is not a core competency or part of their primary role, but who are
called upon to pull data for a wider range of reporting/ lightweight-
analysis scenarios. May be familiar with end- user tools such as Excel ...
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