April 2016
Beginner to intermediate
304 pages
8h 54m
English
Content preview from Big Data and Business Analytics
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26 • Big Data and Business Analytics
Some, however, are enjoying huge nancial success by leveraging the value
from big data. Among the top 10 most valuable companies worldwide,
*
at
least ve—Apple, Microso, IBM, China Mobile, and AT&T—have created
major value through the strategic use of big data. Moreover, venture capi-
talists have invested another $2.5 billion into big data in the last year alone.
†
ey clearly recognize, as do we, that data is on par with labor and capital
in its ability to generate value.
Intriguingly, most of the value generated by data to date has been used
by selling advertising better to brands—but very little has been ...
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